Prepared for the owner · July 2026

Your Website Report

We went through alabamareliableroofing.com the way we'd go through a roof: top to bottom, no sugar-coating. Here's what we found, what the new site at arr284736.netlify.app already fixes for you, and the short list of things only you can do.

9problems found
7already fixed on the new site
4things only you can do
1switch to flip when ready

One thing to know up front

The new site is finished and live at arr284736.netlify.app — but we've deliberately kept it hidden from Google for now. While your current site is still on your web address, you don't want two copies of your business competing with each other in search results.

The moment you point alabamareliableroofing.com at the new site, we flip it visible and it takes over cleanly. That's the switch this whole plan hinges on — it's move #1 in your list below.

The inspection · biggest problems first

What's holding your site back

1

Google can't tell where your business is

Costing you customers nowFixed on your new site+ needs you

The problem. When someone in Gardendale searches "roofer near me," Google decides who shows up by reading each company's website behind the scenes. Your current site never tells Google — in the format Google reads — that you're a roofing company based in Gardendale serving the Birmingham area. Worse, your own site lists two different mailing addresses: the bottom of every page says P.O. Box 210, Fieldstown Rd. Ste 100 #426, while your contact page says P.O. Box 2054. When Google sees a business that can't agree with itself on its own address, it trusts that business less — and shows it to fewer people.

Your current site

  • Never tells Google what you do or where, in the format Google reads
  • Two different addresses on the same site
  • Your hours and service area are invisible to Google

Your new site

  • Spells out for Google: roofing contractor, based in Gardendale, the towns you serve, your hours, your phone, your services
  • One address, used everywhere
  • Points Google to your Facebook page, BBB profile, and map listing so it can connect the dots

The part only you can do: pick ONE official address and use it everywhere your business appears online — it's move #4 in your list below.

2

Your pages never say the words customers actually search

Costing you customers nowFixed on your new site

The problem. Nobody types "top roofing services" into Google. They type "roofing contractor Gardendale AL" or "roof repair Birmingham." Your site's page titles — the blue headline Google shows in search results — say "Top Roofing Services" and mention only "Alabama," never Birmingham or Gardendale. Your Roofing Services page — the page that should win you the most work — has no title at all for Google to show. We checked what actually comes up for "roofing contractor Gardendale AL": page 1 is your competitors — and you're not on it. Right now you only show up when someone already knows your name.

Your current site

  • Page titles never mention Birmingham or Gardendale
  • The services page has no title for Google to show
  • Missing from page 1 for "roofing contractor Gardendale AL"

Your new site

  • The headline Google shows: "Roofing Contractor in Birmingham & Gardendale, AL"
  • Every section says what you do and where — storm damage, insurance claims, shingle and metal roofs, free inspections
  • Written the way your customers search, without sounding like a robot
3

Your site is showing customers fake filler text

Costing you customers nowFixed on your new site

The problem. Every page of your current site includes a leftover "See Our Pricing Plans" section that was never filled in. Real customers are seeing pricing cards that read "$XX /Monthly," "Lorem ipsum dolor" (printer's dummy text), "Upgrate options" (misspelled), and "PURCHASE NOW" buttons — on a roofing site. Your three real customer reviews are each labeled "FOUNDER," another template leftover. You'd never leave a job site looking like that. A homeowner deciding between you and a competitor sees it and quietly moves on — and Google marks down sites that look unfinished.

Your current site

  • Fake "$XX" pricing tables on all four pages
  • Dummy text and "PURCHASE NOW" buttons
  • Real reviews mislabeled "FOUNDER"

Your new site

  • Every word is real: your services, your record, your hours
  • Your actual job photos, labeled honestly
  • Nothing on the page you'd have to apologize for
4

Google's map of your site is blank — and some doors are locked

Hurting your Google rankingFixed on your new site

The problem. Every website carries two small behind-the-scenes files that work like a directory board for Google: one lists the pages worth visiting, the other sets the ground rules. On your site, both files exist but are completely empty — like handing an inspector a blank map. On top of that, if someone types your web address without the "www" and tries any page besides the homepage, they hit "page not found." And your homepage answers at two different addresses at once, which splits the credit Google gives it in half.

Your current site

  • Google's "map" of your site: blank
  • Addresses without "www" lead to "page not found"
  • Homepage split across two addresses, splitting its credit

Your new site

  • The map for Google is filled in, pointing at your real web address
  • One clean address for everything — no dead ends
  • Already set up so switching your domain over is seamless
5

Your site is heavy and slow, especially on phones

Hurting your Google rankingFixed on your new site

The problem. The website builder behind your current site stuffs every page with roughly ten times more code than the page needs, plus about 25 extra downloads before anything shows up. Think about who's looking for a roofer: someone on their phone, maybe on spotty cell service right after a storm. Every extra second of loading, some of them give up and call the next name on the list. Google measures loading speed and ranks slow sites lower.

Your current site

  • Each page hauls about 10x the code it needs
  • ~25 separate downloads before the page appears

Your new site

  • Lean pages that show up fast, even on cell service
  • Your best photo loads first; the rest load as you scroll
  • Nothing jumps around while the page loads
6

Your site doesn't answer the questions people search

Hurting your Google rankingFixed on your new site

The problem. Homeowners search questions: "is a roof inspection free," "roofer denied insurance claim," "roofers near Gardendale." Your current site — about 900 words total — answers none of them, and never names the towns you work in beyond "Birmingham." The competitors beating you on page 1 all have this kind of content working for them.

Your current site

  • No answers to the questions customers actually type
  • No mention of the towns you actually work in

Your new site

  • Six straight answers in your voice: free inspections, denied claims, roof types, financing, licensing, service area
  • A "Where we work" section naming Gardendale, Fultondale, Mount Olive, Morris, Kimberly, Warrior, Trussville, and Birmingham
  • Set up so Google can show your answers right in the search results
7

Google can't see your best proof — your job photos

Worth fixingFixed on your new site

The problem. Google is blind to photos unless each one carries a short written description behind the scenes. On your current site, 37 of the 40 gallery photos have no description at all — so your strongest sales tool, real finished roofs, earns you nothing in search. On the new site every photo is described ("Drone view of a completed shingle roof on a brick home"), so your work finally counts for you.

8

Your link looks bare when people share it

Worth fixingFixed on your new site

The problem. When a happy customer texts your website to a neighbor or posts it on Facebook, the little preview card that pops up is your first impression. Your current site's preview comes up incomplete in some apps. The new site shows a proper preview everywhere: your crew on a roof, your name, and your phone number.

9

Room to grow: one page per service

Worth doing laterGrowth opportunity

The opportunity. The new site launches as one strong page — the right move today. Down the road, the way to climb even higher is a dedicated page for each money-maker: "Roof Repair Birmingham," "Metal Roofing Gardendale," "Storm Damage & Insurance Claims." Each one can then win its own spot in search. That's a phase-two project once the new site is on your domain.

A website can't do these — only you can

Your four moves

  1. Flip the switch: point your web address at the new site

    • Everything above only starts working for you once alabamareliableroofing.com shows the new site. Until then, the new site stays hidden and the old one keeps costing you.
    • This is one settings change with the company you bought your domain from — say the word and we'll walk through it together. We handle the rest, including making the new site visible to Google and making sure every old link still lands somewhere useful.

  2. Claim and fill out your Google business listing

    • The map listing that pops up when locals search — hours, photos, reviews, "Call" button — is the single biggest source of roofing calls, and it's free.
    • Make sure yours is claimed and verified, set as a roofing contractor in Gardendale serving the Birmingham area, and load it with the same real job photos that are on the new site. Listings with lots of photos win.

  3. Ask every happy customer for a Google review

    • You've earned the reputation — but Google can only count reviews left on Google, and right now there are barely any there, while competitors in the map results have dozens.
    • Make it a habit: when a job wraps up and the customer is smiling, text them your Google review link on the spot. Two to four a month, steady, beats a one-time push every time.

  4. Use one address everywhere, letter for letter

    • Right now the internet has you at two different addresses (Fieldstown Rd. Ste 100 #426 in one place, P.O. Box 2054 in another). Google reads that as sloppiness — or as two different businesses.
    • Pick the official one, then make Google, BBB, Yelp, Houzz, and Facebook match it exactly — same spelling, same phone number, same business name.